If your organization is using social media and social networks and you are wondering where you fit in - this post is for you. The problem is, most people don’t understand what this is, are not sure why we need to do it or can’t see how it fits in to the bigger picture, and many think only their web and social media folks get to use it.
Well, not really…
Think of yourself at a reception at one of your events. When you are asked to mingle and network with event attendees, we nurture relationships through conversation, make connections and share ideas, which ultimately strengthens customer loyalty and engagement.
This is what social networking is all about. Social media simply refers to the tools we use to communicate and talk about it.
Successful organizations adopt this social approach as part of their culture – and that is where you want to be. It is customer service, marketing, sales, member outreach and networking all rolled in to one. For many of us, it is (or should be) part of what we do every day.
We have a challenge and an opportunity
Our challenge is to step outside of our comfort zone and learn how to use these new tools. Our opportunity is to take our organizations to the next level using social media and social networks in innovative and creative ways – engaging our members, customers and partners beyond what we currently do.
Whether it’s customer service, communications, marketing, or general outreach – we should all be using these social tools to share information, participate in conversations, answer questions, and communicate information about everything you do.
Here are a few things you can do:
- Participate in conversations and share links in your social networks on LinkedIn and/or Facebook.
- Start reading industry blogs and start leaving comments and engaging in conversations.
- Start using Twitter – search Twitter every day for your organizations name and see what people are saying.
- Share ideas for blog posts and/or podcasts with the appropriate folks in your organization.
Let me know what you are doing to get involved!
Tagged as:
engagement,
how-to,
social networks
