From the monthly archives:

April 2009

Creating a social network for your members

by Susan Cato on April 20, 2009 · 2 comments

Now more than ever, association professionals must continuously define ways to deliver a valuable experience for members. Nurturing relationships, facilitating connections, sharing knowledge and ideas - all of these things are great in theory, but how do you really make them work?
Here are a few strategies:

Keep it simple and easy to use - don’t over-complicate [...]

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Building a strong online reputation

by Susan Cato on April 17, 2009 · 0 comments

I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.”
Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line - it pays off to invest time in developing and [...]

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Content, Conversation and Community

by Susan Cato on April 16, 2009 · 2 comments

I just got back from presenting at ASAE’s Springtime meeting in DC - Using Social Networks to Promote and Sustain Your Meeting’s Longevity - with my longtime colleague, Margaret Core.
It was a great discussion on using social networks to strengthen your brand, and keeping your audience engaged year-round using a variety of tools. We discussed [...]

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