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Building a strong online reputation

I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.”

Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line – it pays off to invest time in developing and engaging in your online brand and reputation. What I really love about this is the creativity involved. With the networks and tools easily available to us, all it takes is a little creativity and a lot of engagement and passion to pay off. I will certainly take this to heart for my own online brand (which is not even close to where it should be).

Read the article

[btw, Knowledge@Wharton is at the top of my “must read” list]

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