From the monthly archives:

December 2009

Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 3 comments

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]

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Dell, the value of social media, and shoes

by Susan Cato on December 10, 2009 · 2 comments

Manish Mehta, Vice President, Social Media and Community for Dell recently wrote about the value of social media in the Huffington Post. Mehta cites that sound business strategies are “rooted in developing, maintaining and strengthening relationships with customers.” Social media enables us to do just that – if managed in the right way. Mehta goes [...]

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