Manish Mehta, Vice President, Social Media and Community for Dell recently wrote about the value of social media in the Huffington Post.
Mehta cites that sound business strategies are “rooted in developing, maintaining and strengthening relationships with customers.” Social media enables us to do just that - if managed in the right way. Mehta goes on to say that “Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it.”
Amen to that. Yes, we can use Social media just for the sake of it - but the real power is in conversation. It’s in nurturing relationships with customers in new and innovative ways - connecting them with real people, content, and knowledge of interest to them - that makes customers ever-so-loyal to our brand. Then they want to hang out with us no matter what. It’s personal, and it’s business. And that is powerful.
Zappos got this right. In all of their social media outlets, they actually talk to me, not at me. They are funny and personal, and help me with what I need (if they can). That’s why I heart Zappos. Don’t you think that what they did online and with social media helped to determine their future as a company? I think so.
Why did this post about social media end up talking about shoes anyway?
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I couldn’t agree more - especially Zappos photos with pets. Totally connects to me as a dog lover and makes me think of them first when I think of my favorite thing. SHOES. And yes, the conversation always goes back to Shoes