From the monthly archives:

February 2011

YouTube Collab? Content creation and mass collaboration by 12 year-olds

by Susan Cato on February 28, 2011 · 0 comments

In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]

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5 examples of actionable Facebook pages

by Susan Cato on February 14, 2011 · 1 comment

Recently I spent some time investigating Facebook pages that went beyond just pretty pictures that link off to other websites. I was looking for functionality and apps that facilitate an action within the Facebook environment – without forcing you to leave the site. I like investigating these because they help inspire ideas in general. My [...]

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3 Viral Video Campaigns You Gotta Love

by Susan Cato on February 4, 2011 · 2 comments

Swagger Wagon – Toyota No matter how hard I try to remain cool – driving a minivan just compromises my ability to do so. I know it – even though I call mine a “high performance minivan” I just can’t hide the fact that it is still a minivan. The fact that we take a [...]

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Communities of taste, social media and lame demographics

by Susan Cato on February 2, 2011 · 0 comments

I recently viewed a TED talk by Johanna Blakley “Social Media and the end of Gender” (available on TED) – highlighting how social media levels the playing field with traditional demographic groups such as gender, age or race and focuses more on “communities of taste” – groups with a common interest, passion or purpose. I [...]

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Super Simple Checklist for Ongoing Social Media Activity

by Susan Cato on February 1, 2011 · 1 comment

I drafted this up for folks within my own organization who were afraid to ‘jump in’ and get started with social media.  This list is VERY basic, but I find it helps for social media newbies. Daily Send out helpful, interesting Tweets anywhere from 3-6 times a day (using original content from your organization – [...]

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