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5 examples of actionable Facebook pages

Recently I spent some time investigating Facebook pages that went beyond just pretty pictures that link off to other websites. I was looking for functionality and apps that facilitate an action within the Facebook environment – without forcing you to leave the site. I like investigating these because they help inspire ideas in general.

My questions about these things in general – Is what they are offering valuable (or fun) enough for me to use? Is it so cool or so valuable that I will be ok with sharing my personal info via Facebook connection?

Here is what I came up with:

Target
Click print go – print your Facebook photos directly to a local store. If you store your photos on Facebook – Target is offering a seamless app where you can print your photos and pick them up at a local store – without ever leaving site. CVS does this too, I just happen to heart Target.

Starbucks
Manage your card balance or gift Starbucks to your Facebook friends.
Starbucks allows you to gift Starbucks to others on Facebook and manage your gift card balance without even leaving the site. This is all done through a well-developed, self-contained Facebook App. In essence, they are making it really easy for folks to give them money without ever leaving Facebook.

Walt Disney World
Create a memory book online with your Facebook photos, get answers about your upcoming trip, make a Disney stick figure family to post and share with friends.
I am not a huge Disney fan, but their Facebook gadgets are pretty cool – and diverse. There are several different widgets built onto different sections. It’s worth spending some time there – I can see how Disney fans would love this.

American Red Cross
The American Red Cross Facebook page is pretty comprehensive, providing up-to-date info on the latest disasters and an app to help you locate your nearest chapter.

Harry Potter and the Deathly Hallows movie page
I couldn’t wrap-up this post without mentioning something geeky, and being that I am a dedicated Harry Potter fan this seemed appropriate. They have provided a section where you can download wallpapers and icons, listen to the entire soundtrack, view the movie trailer and more. July 15th can’t come soon enough!

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