About Susan Cato

A recognized authority on web, content and social strategies.

Having held key strategic roles for several organizations over the past 20 years, my expertise and unique combination of skills, experience and talent combines all of the elements necessary for success in today’s digital landscape: web, social, content, marketing and technology strategy. With a rich blend of experience, talent and skills, I have a unique perspective on how all of the elements intersect – and how to leverage them accordingly.

An ‘Internet pioneer’ producing award-winning websites, Internet applications and online publications since 1995.

I understand the distinct needs of each organization I work with and help them to develop strategies for success in the online world. I have helped several major organizations develop successful roadmaps for their entire online ecosystem.

My experience includes: Consumer Electronics Association (CEA), Consumer Electronics Show (CES), LeadingAge, Optical Society of America (OSA), Biotechnology Industry Organization (BIO), and the Computing Technology Industry Association (CompTIA). Currently, I am the Director of Digital Strategy at Balance Interactive, where I help clients (Corporations, Associations, Non-Profits and Government) develop and implement online strategies across all channels.

I am dedicated to ongoing professional development and participate in several local, regional and national organizations such as ASAE, DC Web Women. I have won several awards (Web Marketing Award, GWSAE) and has been featured in several industry publications (EXPO, Convene) and am often quoted for my extensive digital expertise. You can visit my LinkedIn profile to find out more.

I find myself today working (and living) in the ever changing online world, in the midst of an information r/evolution.

When not hard at work, you won’t find me because I am probably hiking with my giant 130lb dog Jasper somewhere in the woods.