If your organization is using social media and social networks and you are wondering where you fit in - this post is for you. The problem is, most people don’t understand what this is, are not sure why we need to do it or can’t see how it fits in to the bigger picture, and [...]
Tagged as:
engagement,
how-to,
social networks
by Susan Cato on December 16, 2009 · 1 comment
If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
Back to [...]
Tagged as:
content,
tips,
web strategy
When trying to make the case for investing in big picture web strategy - it is important to take a few steps back and connect the dots between your web, content, data & technology. Successful organizations understand the connections and the importance of each, then leverage and plan for them accordingly.
Tell your story
The best way [...]
Tagged as:
"data strategy",
"technology strategy",
content strategy,
outcomes,
web strategy
I was recently interviewed by Convene Magazine, the monthly publication from PCMA. See the article, The Message is the Medium, here.
Let me know what you think.
Tagged as:
events,
Social Media
Volunteermatch.org, by far one of the best “matchmaking” websites online for helping nonprofit organizations find volunteers by matching up user preferences with organizational needs - is opening up its network for public access.
What does this mean? According to Allyson Kapin at FrogLoop, it means that VolunteerMatch will be able to have even greater positive impact [...]
Tagged as:
volunteer
I just got back from presenting at ASAE’s Springtime meeting in DC - Using Social Networks to Promote and Sustain Your Meeting’s Longevity - with my longtime colleague, Margaret Core.
It was a great discussion on using social networks to strengthen your brand, and keeping your audience engaged year-round using a variety of tools. We discussed [...]
Tagged as:
asae,
content strategy,
podcasts,
presentation
by Susan Cato on January 22, 2009 · 1 comment
All of us in the Association community are trying to figure out ways to deliver on the member value proposition. With economic challenges, increased competition from other groups, we must use our collective brainpower to figure out new and innovative ways to do this.
Being that I live in the online world and have been working [...]
Tagged as:
associations,
communities,
membership,
value
