From the category archives:

content strategy

YouTube Collab? Content creation and mass collaboration by 12 year-olds

by Susan Cato on February 28, 2011 · 0 comments

In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]

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Super Simple Checklist for Ongoing Social Media Activity

by Susan Cato on February 1, 2011 · 1 comment

I drafted this up for folks within my own organization who were afraid to ‘jump in’ and get started with social media.  This list is VERY basic, but I find it helps for social media newbies. Daily Send out helpful, interesting Tweets anywhere from 3-6 times a day (using original content from your organization – [...]

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3 posts to help cure bloggage

by Susan Cato on June 25, 2010 · 1 comment

I have been suffering from some serious ‘bloggage’ -  a term commonly used to describe one’s inability to find the inspiration or time to blog regularly. I dug into my arsenal of links and recovered the following three posts about blogging. These posts provide practical ideas and techniques to come up with ideas for topics [...]

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Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 3 comments

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]

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Using tags for collecting, organizing and publishing content

by Susan Cato on September 2, 2009 · 0 comments

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways. If the basic concept of tagging confuses you – check out this “Tagging 101″ tutorial from ZDnet: Many people associate [...]

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