From the category archives:

content strategy

3 posts to help cure bloggage

by Susan Cato on June 25, 2010 · 0 comments

I have been suffering from some serious ‘bloggage’ -  a term commonly used to describe one’s inability to find the inspiration or time to blog regularly.
I dug into my arsenal of links and recovered the following three posts about blogging.
These posts provide practical ideas and techniques to come up with ideas for topics and approaches [...]

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Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 1 comment

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
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Using tags for collecting, organizing and publishing content

by Susan Cato on September 2, 2009 · 0 comments

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways.
If the basic concept of tagging confuses you - check out this “Tagging 101″ tutorial from ZDnet:

Many people associate tagging with [...]

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