From the category archives:

content strategy

Social media strategy and content strategy: like peas and carrots

by cato on December 16, 2009 · 1 comment

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
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Using tags for collecting, organizing and publishing content

by cato on September 2, 2009 · 0 comments

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways.
If the basic concept of tagging confuses you - check out this “Tagging 101″ tutorial from ZDnet:

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