From the category archives:

digital future

YouTube Collab? Content creation and mass collaboration by 12 year-olds

by Susan Cato on February 28, 2011 · 0 comments

In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]

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5 examples of actionable Facebook pages

by Susan Cato on February 14, 2011 · 1 comment

Recently I spent some time investigating Facebook pages that went beyond just pretty pictures that link off to other websites. I was looking for functionality and apps that facilitate an action within the Facebook environment – without forcing you to leave the site. I like investigating these because they help inspire ideas in general. My [...]

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Communities of taste, social media and lame demographics

by Susan Cato on February 2, 2011 · 0 comments

I recently viewed a TED talk by Johanna Blakley “Social Media and the end of Gender” (available on TED) – highlighting how social media levels the playing field with traditional demographic groups such as gender, age or race and focuses more on “communities of taste” – groups with a common interest, passion or purpose. I [...]

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Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 3 comments

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]

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Engage your audience with interactive presentations

by Susan Cato on September 11, 2009 · 0 comments

Looking for ways to better engage your audience at your live, in-person events or education sessions? How about polling your audience and discussing the results in real-time during the presentation? Use Poll Everywhere to engage your audience. Poll Everywhere enables people to answer via text (sms) message, twitter, or the web and can display results [...]

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Text Messaging, Marketing, and Education

by Susan Cato on September 3, 2009 · 0 comments

My 17 year old son sent over 4,000 text messages last month. Call me old skool, but I cannot even fathom communicating that much via texts (I have trouble sending one in under 20 minutes). After a lengthy “talking to” it dawned on me that he doesn’t really ever actually talk on the phone anymore [...]

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Dr. Michael Wesch and the Future of Whatever

by Susan Cato on August 20, 2009 · 1 comment

In this presentation, Dr. Michael Wesch (Assistant Professor of Cultural Anthropology and Digital Ethnography @ Kansas State Univeristy) explores the history and future of “whatever” and its relationship to how the online world is changing us, how we relate to each other, and what we are all going to do about it. Going from “whatever [...]

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VolunteerMatch opens up

by Susan Cato on June 19, 2009 · 2 comments

Volunteermatch.org, by far one of the best “matchmaking” websites online for helping nonprofit organizations find volunteers by matching up user preferences with organizational needs – is opening up its network for public access. What does this mean? According to Allyson Kapin at FrogLoop, it means that VolunteerMatch will be able to have even greater positive [...]

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Seven Examples of Twitter Innovation

by Susan Cato on June 5, 2009 · 1 comment

Previously Twitter-resistant, I am now a Twitter-convert and continue to be inspired by ways that people and organizations are using Twitter. Please let me know if you have any examples you would like to share and I will link to them! Seven Examples of Twitter Innovation: City of San Francisco 311 program People can send [...]

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Creating a social network for your members

by Susan Cato on April 20, 2009 · 2 comments

Now more than ever, association professionals must continuously define ways to deliver a valuable experience for members. Nurturing relationships, facilitating connections, sharing knowledge and ideas – all of these things are great in theory, but how do you really make them work? Here are a few strategies: Keep it simple and easy to use – [...]

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