From the category archives:

digital future

Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 1 comment

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
Back to [...]

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Engage your audience with interactive presentations

by Susan Cato on September 11, 2009 · 0 comments

Looking for ways to better engage your audience at your live, in-person events or education sessions? How about polling your audience and discussing the results in real-time during the presentation?
Use Poll Everywhere to engage your audience. Poll Everywhere enables people to answer via text (sms) message, twitter, or the web and can display results real-time [...]

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Text Messaging, Marketing, and Education

by Susan Cato on September 3, 2009 · 0 comments

My 17 year old son sent over 4,000 text messages last month. Call me old skool, but I cannot even fathom communicating that much via texts (I have trouble sending one in under 20 minutes). After a lengthy “talking to” it dawned on me that he doesn’t really ever actually talk on the phone anymore [...]

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Dr. Michael Wesch and the Future of Whatever

by Susan Cato on August 20, 2009 · 1 comment

In this presentation, Dr. Michael Wesch (Assistant Professor of Cultural Anthropology and Digital Ethnography @ Kansas State Univeristy) explores the history and future of “whatever” and its relationship to how the online world is changing us, how we relate to each other, and what we are all going to do about it. Going from “whatever [...]

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VolunteerMatch opens up

by Susan Cato on June 19, 2009 · 2 comments

Volunteermatch.org, by far one of the best “matchmaking” websites online for helping nonprofit organizations find volunteers by matching up user preferences with organizational needs - is opening up its network for public access.
What does this mean? According to Allyson Kapin at FrogLoop, it means that VolunteerMatch will be able to have even greater positive impact [...]

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Seven Examples of Twitter Innovation

by Susan Cato on June 5, 2009 · 1 comment

Previously Twitter-resistant, I am now a Twitter-convert and continue to be inspired by ways that people and organizations are using Twitter. Please let me know if you have any examples you would like to share and I will link to them!
Seven Examples of Twitter Innovation:

City of San Francisco 311 program
People can send direct messages to [...]

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Creating a social network for your members

by Susan Cato on April 20, 2009 · 2 comments

Now more than ever, association professionals must continuously define ways to deliver a valuable experience for members. Nurturing relationships, facilitating connections, sharing knowledge and ideas - all of these things are great in theory, but how do you really make them work?
Here are a few strategies:

Keep it simple and easy to use - don’t over-complicate [...]

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Grab your digicam and video your voting experience

by Susan Cato on October 16, 2008 · 0 comments

YouTube and PBS are asking us to video and post our voting experience.
Read the announcement here.
The videos will be collected on YouTube. It will be interesting to see what folks come up with - collectively this will become a great social documentary and testament to the power of social media.
I’m excited, are you?

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5 Reasons Why a ‘Social Media Approach’ is Critical

by Susan Cato on October 15, 2008 · 0 comments

Working for a large trade organization, I am challenged by the typical mix of technology early-adopters, agnostics, and, of course, those who just don’t understand what the big deal is when it comes to Social Media - so they would rather not. Trying to explain why this is important critical is often difficult and frustrating - [...]

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The Blurry Line of Social Media

by scato on October 7, 2008 · 1 comment

As many of you – I spend a lot of time online both personally and professionally.
In the age of Social Media, I use a variety of community outlets such as facebook, flickr, youtube, linkedin, twitter, stumbleupon, de.licio.us for both aspects of my life (personal and professional) – and the line between the two is becoming [...]

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