From the category archives:

Internet Strategy

Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 3 comments

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]

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Engage your audience with interactive presentations

by Susan Cato on September 11, 2009 · 0 comments

Looking for ways to better engage your audience at your live, in-person events or education sessions? How about polling your audience and discussing the results in real-time during the presentation? Use Poll Everywhere to engage your audience. Poll Everywhere enables people to answer via text (sms) message, twitter, or the web and can display results [...]

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More Twitter Tutorial: Twitter Networking Tips from TwiTip

by Susan Cato on September 10, 2009 · 0 comments

Another great resource (while I am on a Twitter-roll):  8 Twitter Networking Tips: From Online to In-the-Flesh is an excellent post on how to use Twitter for networking, shameless self-promotion, and doing good things. Combine this with what you just learned from Lowrider Librarian – and you will be a Twitter star.

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Best Twitter Tutorial Ever

by Susan Cato on September 10, 2009 · 1 comment

I recently stumbled upon the blog Lowrider Librarian (you gotta love that name) while doing some research about Twitter use within organizations.  In a recent post, Twitter for Organizations, he provides a very simple, clear tutorial about what Twitter is and how to use it. It is by far the best Twitter explanation I have [...]

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Using tags for collecting, organizing and publishing content

by Susan Cato on September 2, 2009 · 0 comments

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways. If the basic concept of tagging confuses you – check out this “Tagging 101″ tutorial from ZDnet: Many people associate [...]

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Website Design / Usability Feedback on a Budget: Fivesecondtest.com

by Susan Cato on September 1, 2009 · 0 comments

I just came across a nifty site called fivesecondtest.com. The site is primarily for web designers/developers who need feedback and input on overall design and information architecture. According to them it is a  “simple online usability test that helps you identify the most prominent elements of your user interfaces.” I was on the site earlier [...]

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Connecting the dots with your web, content, and data strategy

by Susan Cato on August 19, 2009 · 0 comments

When trying to make the case for investing in big picture web strategy – it is important to take a few steps back and connect the dots between your web, content, data & technology.  Successful organizations understand the connections  and the importance of each, then leverage and plan for them accordingly. Tell your story The [...]

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July Convene Magazine article – The Message is the Medium

by Susan Cato on July 21, 2009 · 0 comments

I was recently  interviewed by Convene Magazine, the monthly publication from PCMA. See the article, The Message is the Medium, here. Let me know what you think.

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Feed my Twitter Addiction? Learning from a digital native.

by Susan Cato on June 5, 2009 · 2 comments

This video is hysterical – it’s by Kaleb Nation (aka Twilight guy) – and extremely creative, talented author, musician, blogger and more. He is a digital native. I shared this because it is VERY entertaining, plus this is a learning opportunity. Here’s why: He has more that 7500 followers on Twitter His YouTube channel has [...]

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Seven Examples of Twitter Innovation

by Susan Cato on June 5, 2009 · 1 comment

Previously Twitter-resistant, I am now a Twitter-convert and continue to be inspired by ways that people and organizations are using Twitter. Please let me know if you have any examples you would like to share and I will link to them! Seven Examples of Twitter Innovation: City of San Francisco 311 program People can send [...]

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