I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.”
Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line - it pays off to invest time in developing and [...]
Tagged as:
advertising yourself,
personal brand,
reputation
I just got back from presenting at ASAE’s Springtime meeting in DC - Using Social Networks to Promote and Sustain Your Meeting’s Longevity - with my longtime colleague, Margaret Core.
It was a great discussion on using social networks to strengthen your brand, and keeping your audience engaged year-round using a variety of tools. We discussed [...]
Tagged as:
asae,
content strategy,
podcasts,
presentation
by Susan Cato on January 22, 2009 · 1 comment
All of us in the Association community are trying to figure out ways to deliver on the member value proposition. With economic challenges, increased competition from other groups, we must use our collective brainpower to figure out new and innovative ways to do this.
Being that I live in the online world and have been working [...]
Tagged as:
associations,
communities,
membership,
value
by Susan Cato on October 17, 2008 · 1 comment
Last week Margaret Core and I presented to a great group of people at the IAEE luncheon on Web 2.0 for Event Websites. Since then, I have had several requests for the slides.
In part of my presentation, I discussed the use of public social networks such as YouTube for Video, Flickr for photos and encouraged [...]
Tagged as:
event management,
event marketing,
social networks,
web strategy
Recently, CNET published the article: Five old-fashioned Web concepts that need to die, and included the following list:
Refresh: Don’t make people have to reload the page to see new content.
Save: When systems are built correctly, everything you do can be undone and rolled back, and there should be no need for a save [...]
Tagged as:
best practices,
navigation,
usability,
web development,
web strategy
Working for a large trade organization, I am challenged by the typical mix of technology early-adopters, agnostics, and, of course, those who just don’t understand what the big deal is when it comes to Social Media - so they would rather not. Trying to explain why this is important critical is often difficult and frustrating - [...]
Tagged as:
blogs,
conversation,
Social Media,
social networks,
voice
I am the kind of person who needs clarity as much as possible when working towards any goal or mission, so I like things in neat, concise packages.
In my 14 years of working on the Internet, website initiatives are much more successful when we connect the dots and create clarity around the processes and structure [...]
Tagged as:
information architecture,
SEO,
usability,
web hosting,
web programming
For me, these are like nails on a chalkboard. Unfortunately, I am forced to use some of these from time-to-time.
Virtual Tradeshow: Tradeshows are meant for in-person networking, idea-sharing, collaboration.. Folks who want a virtual tradeshow online really want a very visual product directory, which is fine - just don’t call it a tradeshow.
Portal: My mental [...]
Tagged as:
portal,
Social Media,
virtual tradeshow,
web 2.0
