From the category archives:

Social Media

YouTube Collab? Content creation and mass collaboration by 12 year-olds

by Susan Cato on February 28, 2011 · 0 comments

In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]

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5 examples of actionable Facebook pages

by Susan Cato on February 14, 2011 · 1 comment

Recently I spent some time investigating Facebook pages that went beyond just pretty pictures that link off to other websites. I was looking for functionality and apps that facilitate an action within the Facebook environment – without forcing you to leave the site. I like investigating these because they help inspire ideas in general. My [...]

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3 Viral Video Campaigns You Gotta Love

by Susan Cato on February 4, 2011 · 2 comments

Swagger Wagon – Toyota No matter how hard I try to remain cool – driving a minivan just compromises my ability to do so. I know it – even though I call mine a “high performance minivan” I just can’t hide the fact that it is still a minivan. The fact that we take a [...]

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Communities of taste, social media and lame demographics

by Susan Cato on February 2, 2011 · 0 comments

I recently viewed a TED talk by Johanna Blakley “Social Media and the end of Gender” (available on TED) – highlighting how social media levels the playing field with traditional demographic groups such as gender, age or race and focuses more on “communities of taste” – groups with a common interest, passion or purpose. I [...]

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Super Simple Checklist for Ongoing Social Media Activity

by Susan Cato on February 1, 2011 · 1 comment

I drafted this up for folks within my own organization who were afraid to ‘jump in’ and get started with social media.  This list is VERY basic, but I find it helps for social media newbies. Daily Send out helpful, interesting Tweets anywhere from 3-6 times a day (using original content from your organization – [...]

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Social Media, Social Networking & You

by Susan Cato on May 3, 2010 · 0 comments

If your organization is using social media and social networks and you are wondering where you fit in – this post is for you.  The problem is, most people don’t understand what this is, are not sure why we need to do it or can’t see how it fits in to the bigger picture, and [...]

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Social media strategy and content strategy: like peas and carrots

by Susan Cato on December 16, 2009 · 3 comments

If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]

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Dell, the value of social media, and shoes

by Susan Cato on December 10, 2009 · 2 comments

Manish Mehta, Vice President, Social Media and Community for Dell recently wrote about the value of social media in the Huffington Post. Mehta cites that sound business strategies are “rooted in developing, maintaining and strengthening relationships with customers.” Social media enables us to do just that – if managed in the right way. Mehta goes [...]

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The coolest presentation tool ever – Prezi.com

by Susan Cato on October 5, 2009 · 1 comment

A brilliant co-worker shared this with me. Between using Poll Everywhere and Prezi – my next presentation is sure to be the coolest on the block. Go check it out: http://www.prezi.com

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Engage your audience with interactive presentations

by Susan Cato on September 11, 2009 · 0 comments

Looking for ways to better engage your audience at your live, in-person events or education sessions? How about polling your audience and discussing the results in real-time during the presentation? Use Poll Everywhere to engage your audience. Poll Everywhere enables people to answer via text (sms) message, twitter, or the web and can display results [...]

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