From the category archives:

Social Media

Social Media, Social Networking & You

by Susan Cato on May 3, 2010 · 0 comments

If your organization is using social media and social networks and you are wondering where you fit in - this post is for you.  The problem is, most people don’t understand what this is, are not sure why we need to do it or can’t see how it fits in to the bigger picture, and [...]

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If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
Back to [...]

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Dell, the value of social media, and shoes

by Susan Cato on December 10, 2009 · 2 comments

Manish Mehta, Vice President, Social Media and Community for Dell recently wrote about the value of social media in the Huffington Post.
Mehta cites that sound business strategies are “rooted in developing, maintaining and strengthening relationships with customers.” Social media enables us to do just that - if managed in the right way. Mehta goes on [...]

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The coolest presentation tool ever - Prezi.com

by Susan Cato on October 5, 2009 · 1 comment

A brilliant co-worker shared this with me. Between using Poll Everywhere and Prezi - my next presentation is sure to be the coolest on the block.
Go check it out: http://www.prezi.com

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Engage your audience with interactive presentations

by Susan Cato on September 11, 2009 · 0 comments

Looking for ways to better engage your audience at your live, in-person events or education sessions? How about polling your audience and discussing the results in real-time during the presentation?
Use Poll Everywhere to engage your audience. Poll Everywhere enables people to answer via text (sms) message, twitter, or the web and can display results real-time [...]

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Another great resource (while I am on a Twitter-roll):  8 Twitter Networking Tips: From Online to In-the-Flesh is an excellent post on how to use Twitter for networking, shameless self-promotion, and doing good things. Combine this with what you just learned from Lowrider Librarian - and you will be a Twitter star.

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Best Twitter Tutorial Ever

by Susan Cato on September 10, 2009 · 1 comment

I recently stumbled upon the blog Lowrider Librarian (you gotta love that name) while doing some research about Twitter use within organizations.  In a recent post, Twitter for Organizations, he provides a very simple, clear tutorial about what Twitter is and how to use it.
It is by far the best Twitter explanation I have found. [...]

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Text Messaging, Marketing, and Education

by Susan Cato on September 3, 2009 · 0 comments

My 17 year old son sent over 4,000 text messages last month. Call me old skool, but I cannot even fathom communicating that much via texts (I have trouble sending one in under 20 minutes). After a lengthy “talking to” it dawned on me that he doesn’t really ever actually talk on the phone anymore [...]

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Dr. Michael Wesch and the Future of Whatever

by Susan Cato on August 20, 2009 · 1 comment

In this presentation, Dr. Michael Wesch (Assistant Professor of Cultural Anthropology and Digital Ethnography @ Kansas State Univeristy) explores the history and future of “whatever” and its relationship to how the online world is changing us, how we relate to each other, and what we are all going to do about it. Going from “whatever [...]

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I was recently  interviewed by Convene Magazine, the monthly publication from PCMA. See the article, The Message is the Medium, here.
Let me know what you think.

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