In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]
Tagged as:
collab,
content strategy,
youtube
by Susan Cato on February 14, 2011 · 1 comment
Recently I spent some time investigating Facebook pages that went beyond just pretty pictures that link off to other websites. I was looking for functionality and apps that facilitate an action within the Facebook environment – without forcing you to leave the site. I like investigating these because they help inspire ideas in general. My [...]
Tagged as:
apps,
facebook
Swagger Wagon – Toyota No matter how hard I try to remain cool – driving a minivan just compromises my ability to do so. I know it – even though I call mine a “high performance minivan” I just can’t hide the fact that it is still a minivan. The fact that we take a [...]
Tagged as:
advertising,
brand,
video,
viral,
youtube
I recently viewed a TED talk by Johanna Blakley “Social Media and the end of Gender” (available on TED) – highlighting how social media levels the playing field with traditional demographic groups such as gender, age or race and focuses more on “communities of taste” – groups with a common interest, passion or purpose. I [...]
Tagged as:
age,
gender,
race,
sociology
by Susan Cato on February 1, 2011 · 1 comment
I drafted this up for folks within my own organization who were afraid to ‘jump in’ and get started with social media. This list is VERY basic, but I find it helps for social media newbies. Daily Send out helpful, interesting Tweets anywhere from 3-6 times a day (using original content from your organization – [...]
If your organization is using social media and social networks and you are wondering where you fit in – this post is for you. The problem is, most people don’t understand what this is, are not sure why we need to do it or can’t see how it fits in to the bigger picture, and [...]
Tagged as:
engagement,
how-to,
social networks
If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy. You can’t invite folks to dinner without offering them a meal. And why does everything come back to food, anyway? or shoes – oh yeah, that’s another [...]
Tagged as:
content,
tips,
web strategy
Manish Mehta, Vice President, Social Media and Community for Dell recently wrote about the value of social media in the Huffington Post. Mehta cites that sound business strategies are “rooted in developing, maintaining and strengthening relationships with customers.” Social media enables us to do just that – if managed in the right way. Mehta goes [...]
Tagged as:
business strategy,
shoes,
technology
A brilliant co-worker shared this with me. Between using Poll Everywhere and Prezi – my next presentation is sure to be the coolest on the block. Go check it out: http://www.prezi.com
Tagged as:
presentations,
visual representation,
web tools