From the category archives:

Social Media

Another great resource (while I am on a Twitter-roll):  8 Twitter Networking Tips: From Online to In-the-Flesh is an excellent post on how to use Twitter for networking, shameless self-promotion, and doing good things. Combine this with what you just learned from Lowrider Librarian – and you will be a Twitter star.

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Best Twitter Tutorial Ever

by Susan Cato on September 10, 2009 · 1 comment

I recently stumbled upon the blog Lowrider Librarian (you gotta love that name) while doing some research about Twitter use within organizations.  In a recent post, Twitter for Organizations, he provides a very simple, clear tutorial about what Twitter is and how to use it. It is by far the best Twitter explanation I have [...]

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Text Messaging, Marketing, and Education

by Susan Cato on September 3, 2009 · 0 comments

My 17 year old son sent over 4,000 text messages last month. Call me old skool, but I cannot even fathom communicating that much via texts (I have trouble sending one in under 20 minutes). After a lengthy “talking to” it dawned on me that he doesn’t really ever actually talk on the phone anymore [...]

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Dr. Michael Wesch and the Future of Whatever

by Susan Cato on August 20, 2009 · 1 comment

In this presentation, Dr. Michael Wesch (Assistant Professor of Cultural Anthropology and Digital Ethnography @ Kansas State Univeristy) explores the history and future of “whatever” and its relationship to how the online world is changing us, how we relate to each other, and what we are all going to do about it. Going from “whatever [...]

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I was recently  interviewed by Convene Magazine, the monthly publication from PCMA. See the article, The Message is the Medium, here. Let me know what you think.

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VolunteerMatch opens up

by Susan Cato on June 19, 2009 · 2 comments

Volunteermatch.org, by far one of the best “matchmaking” websites online for helping nonprofit organizations find volunteers by matching up user preferences with organizational needs – is opening up its network for public access. What does this mean? According to Allyson Kapin at FrogLoop, it means that VolunteerMatch will be able to have even greater positive [...]

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This video is hysterical – it’s by Kaleb Nation (aka Twilight guy) – and extremely creative, talented author, musician, blogger and more. He is a digital native. I shared this because it is VERY entertaining, plus this is a learning opportunity. Here’s why: He has more that 7500 followers on Twitter His YouTube channel has [...]

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Seven Examples of Twitter Innovation

by Susan Cato on June 5, 2009 · 1 comment

Previously Twitter-resistant, I am now a Twitter-convert and continue to be inspired by ways that people and organizations are using Twitter. Please let me know if you have any examples you would like to share and I will link to them! Seven Examples of Twitter Innovation: City of San Francisco 311 program People can send [...]

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Creating a social network for your members

by Susan Cato on April 20, 2009 · 2 comments

Now more than ever, association professionals must continuously define ways to deliver a valuable experience for members. Nurturing relationships, facilitating connections, sharing knowledge and ideas – all of these things are great in theory, but how do you really make them work? Here are a few strategies: Keep it simple and easy to use – [...]

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Building a strong online reputation

by Susan Cato on April 17, 2009 · 0 comments

I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.” Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line – it pays off to invest time in developing [...]

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