Posts tagged as:

content strategy

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways.
If the basic concept of tagging confuses you - check out this “Tagging 101″ tutorial from ZDnet:

Many people associate tagging with [...]

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When trying to make the case for investing in big picture web strategy - it is important to take a few steps back and connect the dots between your web, content, data & technology.  Successful organizations understand the connections  and the importance of each, then leverage and plan for them accordingly.
Tell your story
The best way [...]

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Content, Conversation and Community

by Susan Cato on April 16, 2009 · 2 comments

I just got back from presenting at ASAE’s Springtime meeting in DC - Using Social Networks to Promote and Sustain Your Meeting’s Longevity - with my longtime colleague, Margaret Core.
It was a great discussion on using social networks to strengthen your brand, and keeping your audience engaged year-round using a variety of tools. We discussed [...]

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