Posts tagged as:

content strategy

YouTube Collab? Content creation and mass collaboration by 12 year-olds

by Susan Cato on February 28, 2011 · 0 comments

In a recent exchange with my 12 year old daughter, I learned about a simple, yet brilliant phenomenon going on via YouTube – the collab. Summary of our conversation: Daughter: Mom, I am SO excited because I just got accepted into a collab Me: A WHAT? Daughter: A collab on YouTube – you know, where [...]

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Using tags for collecting, organizing and publishing content

by Susan Cato on September 2, 2009 · 0 comments

Strategic content tagging is one the most overlooked practices online today. Using them strategically not only helps others find your stuff, but it helps you repackage and repurpose content easily and in very targeted ways. If the basic concept of tagging confuses you – check out this “Tagging 101″ tutorial from ZDnet: Many people associate [...]

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Connecting the dots with your web, content, and data strategy

by Susan Cato on August 19, 2009 · 0 comments

When trying to make the case for investing in big picture web strategy – it is important to take a few steps back and connect the dots between your web, content, data & technology.  Successful organizations understand the connections  and the importance of each, then leverage and plan for them accordingly. Tell your story The [...]

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Content, Conversation and Community

by Susan Cato on April 16, 2009 · 2 comments

I just got back from presenting at ASAE’s Springtime meeting in DC – Using Social Networks to Promote and Sustain Your Meeting’s Longevity – with my longtime colleague, Margaret Core. It was a great discussion on using social networks to strengthen your brand, and keeping your audience engaged year-round using a variety of tools. We [...]

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