I recently viewed a TED talk by Johanna Blakley “Social Media and the end of Gender” (available on TED) – highlighting how social media levels the playing field with traditional demographic groups such as gender, age or race and focuses more on “communities of taste” – groups with a common interest, passion or purpose. I love the notion that how old we are and where we come from becomes virtually irrelevant if we really focus on interests and purpose.
It may sound simple, but for me it will help to frame many social media presentations to come, particularly to those who are used to looking at demographics in a more traditional way.
Check it out.
Blakley is the deputy director at the Norman Lear Center, a nonpartisan research and public policy center that studies the political, social, cultural and economic impact of entertainment on the world, presented this speech at the TEDWomen conference in Washington, D.C.
Read the full article from The Atlantic Social media and the end of age, race and gender