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Jarus Quinn: Leadership Done Right

I have been fortunate enough work for several great associations. I started out my association career at the Optical Society of America (OSA) and as most folks working in the association world, I wore ‘many hats’ while there and can attribute much of my  success to what I learned during my seven years.

OSA is special.

For someone like me who was launching a career, it was the best possible start I could have had. Twenty years and five associations later, I can see how fortunate I really am to have been part of something so special.

What makes OSA really special is the culture of compassion combined with imagination and innovation. They are an organization of exceptionally smart people, who care about their field and everyone in it with an obsessive-like quality.

Jarus QuinnThis is a testament to the leadership and vision of Jarus Quinn – who really set the tone and direction for OSA as executive director between 1969 and 1994. Under his leadership, OSA grew into a world-class organization with an excellent reputation for innovative programs, exceptional people, and laser-sharp vision.

I had the privilege to work under Jarus for several years. He was unique and by far the best leader, mentor, and chief inspiration officer I have come across. It is no wonder why OSA is what it is today. Sadly, Jarus suddenly passed away on August 11th of this year, leaving his family, friends, colleagues and an entire association community behind.

Jarus QuinnThe problem with starting out my career in such a place is that it set the tone and expectation for what great leadership and organizations should look like. I have been wandering around ever since expecting a similar experience to what I had at OSA, and needless to say it resulted in a lot of frustration over the  years. Don’t get me wrong, I have worked with some great associations that had great qualities, but without a ‘Jarus’ they just were not as special.

Both as a person and as a leader, Jarus did it right.

He was kind and compassionate. Jarus cared obsessively about every person at OSA. He made it his business to know who we were, and about our families, our careers, and sometimes even our struggles. Often he would offer some sort of assistance if need be. Regularly, he would visit staff in their cubicles and plop himself down in the chair and have a conversation about life or family – and he would remember every detail from the last visit.

He let us make mistakes. I made mistakes at OSA, including several big ones. I was never called to the principal’s office in a formal way. He would (either directly or through my supervisor) gently find out the details and use it as a learning opportunity so that we could get at the heart of what went wrong – and use that to inform process so that it wouldn’t happen again.

He let us take risks. I was lucky enough to work at OSA during a great time in the 90’s – just when we were coming into the digital age. Jarus knew this was important and consequently, he allowed us to forge a path with initiatives that had never been done before, ever.  These initiatives included websites, online journals, an online knowledgebase and more. He believed in imagination and encouraged us to come up with a vision, a plan and to try things out in some very risky ways. Many of those initiatives are alive and thriving today, including the thriving Optics Infobase and OSA’s online journals.

He knew when to step in. During my time there, the organization was going through some growing pains with people, processes, efficiency and the constant push to innovate and bring value to the members. He invested a lot of time and resources in making sure we had the help and guidance we needed – whether it was calling in re-engineering professionals or getting us onsite training in facilitation, team and project management – Jarus never hesitated.

He invested in his staff. Jarus knew that his staff was OSA’s biggest asset. He never thought twice about investing in his staff with education, tools, or training. If you had an interest or a passion, he was very intent on helping you to nurture it – and if he could make the connection with that passion and a career at OSA, he would do it and set you on your path.

He valued everyone in the organization. Jarus recognized that the most innovative and creative ideas often come from unconventional places and people. To him, it didn’t matter if you were an entry-level staff member or a senior member of the team. Everyone was on equal ground, and everyone was encouraged to engage and participate in strategic conversations, planning, and initiatives. If we had a good idea, there was a pretty good chance we would end up implementing it. No one was made to feel less in value than someone else.

Last night, I gathered with a group of former OSA colleagues to celebrate Jarus’ life and legacy. It was an evening of many wonderful stories and kind words, and I was deeply moved by what this man meant to so many people. What really struck me was the energy I felt when I entered the building at 2010 Massachusetts Avenue. It has been over 15 years since I walked through those doors – and it felt like nothing had changed. I think it’s mostly that Jarus is still there, infusing his awesome spirit, sense of humor, and unwavering kindness into all of us.

As I move forward in my career and life journey – I can only hope to live up to a fraction of his qualities. He has set the bar for all of us, and he continues to inspire me be the best version of myself.

Thank you, Jarus.

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Creating a social network for your members

Now more than ever, association professionals must continuously define ways to deliver a valuable experience for members. Nurturing relationships, facilitating connections, sharing knowledge and ideas – all of these things are great in theory, but how do you really make them work?

Here are a few strategies:

  1. Keep it simple and easy to use – don’t over-complicate things
  2. Keep valuable content and learning experiences front-and-center
  3. Be engaged. Lead conversations, hold online events, package content and tools that really matter.
  4. Delegate a few very engaged, early-adopters to lead conversations and to have input in the direction of the online community
  5. Form online working groups to solve problems

For years, I have been creating a members-only social networks (formerly known as online communities). The good news is that not only have the tools improved significantly, they are much more attainable — even for organizations with the smallest of budgets.

My new favorite is Ning.com. Ning, a social networking platform that lets you build your own network in as little as 20 minutes. It’s a great environment for meeting people, collaborating and learning.

Ning’s popularity is growing rapidly – and was recently featured on cnet for reaching 1 million social networks.

Some examples of associations using Ning for member social networks:

eMarketing Association network group
2300+ members

National Association of Female Professionals
1500+ members

Association for Information and Image Management
3000+ members

The bottom line if you are thinking of starting a social network for your organization – don’t overcomplicate things. Give Ning.com a try.

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Associations, The Value of Membership, and Social Media

All of us in the Association community are trying to figure out ways to deliver on the member value proposition. With economic challenges, increased competition from other groups, we must use our collective brainpower to figure out new and innovative ways to do this.

Being that I live in the online world and have been working for associations for the past 20 years, I am constantly trying to come up with new ways to package and deliver content, education, and community in ways that are relevant and valuable.

As associations our mission and purpose is all about leveraging the power of community towards a series of end results. Similarly, the ‘new’ online world and social media are all about the same thing. This is very good news for all of us indeed.

Our opportunity is to figure out how best to use concepts around social networking, online communities, content tagging, blogging, and other relevant online approaches to make the best experience possible for our members – nurturing our relationships with them – ultimately resulting in a strengthened allegiance and long-term loyalty.

This could be fun, or scary – depending on how you look at it.

Whether you are creating causes on Facebook, geotagging event attendees, providing topic/issue-based rss feeds, creating and sharing Flickr Photos, or delivering online learning esxperiences – keep pushing the envelope.

When it comes to delivering value to our members, I believe that (virtually) anything is possible.

How are you using the online world to deliver value to your members?

Let me know and I would be happy to write about it here…