Posts tagged as:

reputation

Building a strong online reputation

by Susan Cato on April 17, 2009 · 0 comments

I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.” Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line – it pays off to invest time in developing [...]

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Revisiting the Cluetrain Manifesto

by scato on March 14, 2008 · 4 comments

John Cass, on his PR Communications Blog, recently wrote an excellent critique of The Cluetrain Manifesto. Now that the book is 10 years old, and we are living in the midst of this messy web of connections and conversation, John refers to some of the “95 theses” in the book and discusses them in the [...]

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