I just read an excellent article from Knowledge@Wharton, “Advertising Yourself: Building a Personal Brand through Social Networks.” Many of the ideas and concepts I have been working on lately around being fully engaged in your own online brand are discussed in this article. The bottom line – it pays off to invest time in developing [...]
Tagged as:
advertising yourself,
personal brand,
reputation
John Cass, on his PR Communications Blog, recently wrote an excellent critique of The Cluetrain Manifesto. Now that the book is 10 years old, and we are living in the midst of this messy web of connections and conversation, John refers to some of the “95 theses” in the book and discusses them in the [...]
Tagged as:
business,
conversations,
Internet,
reputation,
Social Media,
the tipping point,
web 2.0