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Feb
4

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3 Viral Video Campaigns You Gotta Love

Category: Social Media Tags: , , , , 2 Comments

Swagger Wagon – Toyota

No matter how hard I try to remain cool – driving a minivan just compromises my ability to do so. I know it – even though I call mine a “high performance minivan” I just can’t hide the fact that it is still a minivan. The fact that we take a lot of road trips and that I actually like driving it means nothing. I have just given in to the fact that by driving this vehicle, all coolness as left the building. When Toyota came out with the Sienna family in the “Swagger Wagon” video, I did begin to feel just a little better:

Now there is a whole series about Swagger Wagon families on their own YouTube video channel. Does this make minivans cool? Maybe not. But it does foster appreciation for Toyota and recognizes how much coolness we give up by driving them.

Mayhem – Allstate

Enter Mayhem. He he’s got personality and he’s trouble no matter where he goes. Mayhem is a tad creepy and entertaining at the same time. This memorable video series is on TV as well as on YouTube. My personal favorite – the outdated GPS (because it hits close to home):

Check out the entire Mayhem TV channel (there are several funny videos here).

Old Spice Guy (yes, I had to mention this too).

Not going to go into too much detail – between the random nature of this plus the male hotness involved – this sells a mens product to a female audience like no other. I never get tired of these. “The Oyster is Now Diamonds…”

Aug
20

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Dr. Michael Wesch and the Future of Whatever

Category: Digital strategy, Social Media Tags: , , , , , 1 Comment

In this presentation, Dr. Michael Wesch (Assistant Professor of Cultural Anthropology and Digital Ethnography @ Kansas State Univeristy) explores the history and future of “whatever” and its relationship to how the online world is changing us, how we relate to each other, and what we are all going to do about it. Going from “whatever – I don’t care” to “let’s do whatever it takes” this is an inspiring and intriguing look at how the online medium (specifically video) is shaping our conversations, community and sense of self.

Jan
10

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The web IS changing us

Category: Digital strategy, Social Media Tags: , , , , Leave a Comment

I never get tired of this – it’s a very thoughtful perspective on how the Internet is changing our lives, our culture and our sense of community…and to think that 5 years ago, we all thought that the Internet would cause people to stop talking to each other. Now people are connecting with each other more than ever and in ways never before imagined.

This is part of the Digital Ethnography working group at Kansas State University – where they originally began looking at they way YouTube connects people accross the planet:

[youtube=http://youtube.com/watch?v=NLlGopyXT_g]