by Susan Cato on December 16, 2009 · 1 comment
If I have said it once, I have said it a thousand times. Developing a content strategy and plan is extremely critical for a successful social media strategy.
You can’t invite folks to dinner without offering them a meal.
And why does everything come back to food, anyway? or shoes - oh yeah, that’s another post.
Back to [...]
Tagged as:
content,
tips,
web strategy
I just came across a nifty site called fivesecondtest.com. The site is primarily for web designers/developers who need feedback and input on overall design and information architecture. According to them it is a “simple online usability test that helps you identify the most prominent elements of [...]
Tagged as:
design,
How-to's,
information architecture,
usability testing,
web strategy
When trying to make the case for investing in big picture web strategy - it is important to take a few steps back and connect the dots between your web, content, data & technology. Successful organizations understand the connections and the importance of each, then leverage and plan for them accordingly.
Tell your story
The best way [...]
Tagged as:
"data strategy",
"technology strategy",
content strategy,
outcomes,
web strategy
by Susan Cato on October 17, 2008 · 1 comment
Last week Margaret Core and I presented to a great group of people at the IAEE luncheon on Web 2.0 for Event Websites. Since then, I have had several requests for the slides.
In part of my presentation, I discussed the use of public social networks such as YouTube for Video, Flickr for photos and encouraged [...]
Tagged as:
event management,
event marketing,
social networks,
web strategy
Recently, CNET published the article: Five old-fashioned Web concepts that need to die, and included the following list:
Refresh: Don’t make people have to reload the page to see new content.
Save: When systems are built correctly, everything you do can be undone and rolled back, and there should be no need for a save [...]
Tagged as:
best practices,
navigation,
usability,
web development,
web strategy
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